SEO Best Practices

ON PAGE FACTORS

This is what can happen easily ON the page as you are writing, and posting.

Example: this post is #3 on Google for this search  on full title and on 3rd page for shorter and more competitive self-care for the College Student)

A Guide to Self-Care for the College Student

Search it on Google >

  1. Keyword(s) in the Post Title perfect
  2. Keywords in the content of the page in both body and H1, H2, H3
  3. Keywords in the categories (optional)
  4. Keywords in the TAGS (highly recommended)

 

OFF PAGE FACTORS

Incoming Links

Links FROM external sites (the more the merrier)

Best when using the keyword in the link

Example page here >>

ENGAGEMENT (time on site)

Google will add ranking for sites and pages that get lots of engagement, time on site, comments on blog page. HINT: embed video on your page to get folks to watch and hang out longer

SOCIAL SIGNALS

Googles said yes in 2010 and no in 2014 but social is still a good idea. Facebook and Twitter can be considered search engines in their own right!

SIZE OF SITE

Google will add ranking for sites that are larger with lots of pages

FREQUENT UPDATES

Google will add ranking for sites that are frequently updated

Advantage for secure SSL sites